For restaurants who have constant sales or sales that is dipping the consultant team identified the area and scope of improvement and introduced carnivals and food festivals that cater to the local audience. Based on the theme they choose the food items with variance on profit margins, fast moving dishes, taste oriented dishes and many other factors. The carnival was promoted to the nearby audience with special discounts and invites. The event was executed with extreme caution and it turned with 2.6X the regular audience. The sales went up by 124% and the team was able to discover the fast moving items and the profit making modules and included the same in the regular menu. On careful evaluation, the team analyzed and marketed the dishes on regular basis and the monthly profits for the restaurant went up by over 100% in due course.